CLEVELAND, Jan. 6, 2021 /PRNewswire/ — A new Freedonia Group analysis of the $2.4 billion US home and garden pesticide market finds that surging gardening activity during the Covid-19 pandemic boosted 2020 demand for garden herbicides, insecticides, fungicides, and other pesticides:
- During the initial phases of lockdown, gardening activity boomed nationwide, but as many garden supply retailers reported record sales, they also found themselves sold out of products like seeds.
- Home and garden pesticide suppliers like Scotts Miracle-Gro reported healthy year-over-year growth in their consumer segments for the second and third quarters of 2020. Strong sales were also reported by many industry participants through the summer and fall.
A quarter of US adults started gardening during the pandemic
Increased gardening activity was largely driven by people finding themselves at home with more free time, with 26% of adult respondents to the August 2020 edition of The Freedonia Group National Online Consumer Survey reporting that they started a food garden because of the coronavirus pandemic. However, many consumers also witnessed supply chain issues over this period, and home growing of food provided a sense of comfort and security. As a result, growth was particularly strong for vegetable gardening.
Although it is expected that some new gardeners will not return to the hobby in 2021, gardening will likely remain above pre-pandemic levels through 2024 as elevated interest in home food production persists and the uptick in remote working is likely to last to some extent.
Want to Learn More?
Home & Garden Pesticides and spin-off study Home & Garden Insecticides are now available from the Freedonia Group.
About The Freedonia Group – The Freedonia Group, a division of MarketResearch.com, is a leading international industrial research company publishing more than 100 studies annually. Since 1985 we have provided research to customers ranging in size from global conglomerates to one-person consulting firms. More than 90% of the industrial companies in the Fortune 500 use Freedonia Group research to help with their strategic planning. Each study includes product and market analyses and forecasts, in-depth discussions of important industry trends, and market share information. Studies can be purchased at www.freedoniagroup.com and are also available on www.marketresearch.com and www.profound.com.
SOURCE The Freedonia Group