
IKEA
IKEA has launched three new collections for spring/summer 2021 — Home Sanctuary, Outdoor Escapism and Everyday Celebrations — as part of its wider ‘Transitions’ theme.
The Swedish retailer has explained it will be moving away from ‘seasonal’ trends, as it hopes shoppers will embrace sustainable choices through ‘transitions’. Unlike previous homeware drops, they are looking at the small ways we can adapt and change our homes by investing in quality products that stand the test of time.
It’s all part of IKEA’s goal of becoming a fully circular and climate positive business by 2030, as its successful linear model of making, selling and buying will not support the company to survive in the future.
‘Sustainability is at the heart of everything we do at IKEA,’ the retailer explains. ‘From how we design our products, through to initiatives like Buy Back, our ambition is to create more affordable and easily accessible solutions to help people live more sustainably.’
Take a look at what’s on offer this spring…
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