CB2 has issued the Next in Design trend report, which looks back at developments in 2020 and looks ahead to how style is likely to unfold in 2021.
The company revisited CB2.com searches in 2020 and highlights include the four million online visits that included a search for mirrors. The company tallied 1.8 million searches for leather, first among materials, and, tops in color, 2.2 million searches focused on black and white. The retailer added that 29% of the visits that included a search for “white” were specifically plugged in on “white desk,” which CB2 identified as a big spike occurring after the COVID-19 pandemic hit. In addition, searches for “sage” were up 60%, as consumers looked for colors that might cleanse away the 2020 vibe.
CB2 surveyed interior designers and trade professionals from its Design Trade Program to gauge their expectations for 2021 and client demand. CB2 rendered their readings into four themes:
- The Iconic Self. A year focused on unapologetic self-expression, 2021 will demand bold statement pieces, large furniture and oversized decor, as well as a fresh love of vintage.
- Home 2.0. More and increasingly permanent home redecoration will be on tap this year, including revitalization of the dedicated dining room, a shift to the not-so-open concept, a dedicated focus on outdoor living and an emphasis on comfort, with 42% of interior designers surveyed saying velvet is going to be the fabric of choice.
- Optimism Is In. Layering and pattern will make their way from the runway to the home this year even as a major shift from calming neutrals to a more cheerful and energetic design language gets underway, with 62% of designers surveyed predicting uplifting, mineral-inspired hues to be 2021 colors of preference.
- The Age of Aquarius. Saturn and Jupiter’s new alignment moves us from a conservative energy into a more innovative, forward-thinking one with a renewed focus on sustainable design and the use of natural materials. More than half of designers surveyed saying stone will be the star material of this year, with cast metal also shining.